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Institute of Chain Brand Strategy


Institute of Chain Brand Strategy was established in January 2017. It is a research institute planned by the Lifelong Education College of Shanghai Jiao Tong University for the purpose of constructing a world-class university and building an industry-university-research platform for retail chain brands. Through integrating industry, university and research resources, inviting experts in various fields of chain brand retail to form an expert committee, Institute of Chain Brand Strategy has built a professional consulting service platform for domestic chain brands, and provided transformation and upgrading solutions for traditional chain retail enterprises.

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Address:No. 535, Fahua Town Road, Changning District, Shanghai

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